Fundación MEDIANOCHE0

Brand identity and website for Fundación Medianoche Cero (MEDIANOCHE0), a newly-launched contemporary art foundation, museum space and editorial platform based in Granada, Spain. Helmed by a display-forward yet responsive wordmark and brand symbol, the identity seeks to distil a sense of ornate mysticism drawn from Granada’s past, coupled with utilitarian digital influences from the foundation’s focus on 21st-century post-internet art. Recurring portal motifs throughout the website and collaterals allude to MEDIANOCHE0’s positioning as a transcendental space for younger generations of artists and audiences alike.Year: 2022
Client: Fundación MEDIANOCHE0 / Ana Frías
Completed at Currency